On – CloudTec Kinetic Sculpture

We partnered with On’s in-house creative team to develop and build a unique kinetic sculpture for their flagship store in Chengdu.

In a city inundated with high res, high tech, high fidelity visuals, we created something different: an organic fibreglass shell concealing 206 mini LED screens.

The animation celebrates On’s iconic CloudTec technology. The building blocks – the individual white shapes – are inspired by the forms of On’s sneaker design, while the cumulative animation, which floats, pulses, and ripples around the sculpture, evokes the motion of walking and running.

There’ll be more to see in the coming weeks but, for now, enjoy this sneak peek!