Eurovision 2021 – Brand Identity
As motion director, I helped define the visual and motion language for the 2021 Eurovision Song Contest.
Working as part of a broader creative team, I contributed to the concept and direction of the show’s graphic system, shaping a design approach that felt cohesive, dynamic, and true to the spirit of Eurovision.
To see how this branding was eventually realised by the NPO team in the final broadcast, check out the full broadcast on YouTube.
With dozens of countries, artists, and songs, plus countless possible permutations of song order and scores, building a data-driven system that could support this huge range of inputs without jeopardising the creative was critical.
For each element of this package – from the scoreboard, to the lower thirds, to the key visual – I created an After Effects template in tandem with the development of the actual motion design.