Chups Chups – 3D Skull

I directed a series of short animated social spots to help launch Chupa Chup’s new “3D Skull” lollipop. The visuals leaned into the playful, spooky vibe of the product, with bold colour, snappy animation, and a tone designed to grab attention on scroll.

I worked closely with the brand to develop the marketing message and creative concept, eventually expanding that into a storyboard and animatic. Yan Jamacaru – art director and my dear friend – took the existing package design and developed it into this gorgeous, vibrant illustration style, which I then had a blast bringing to life through animation.