Oral-B – Brushtime Tales
I directed a series of animated online videos for Oral-B, aimed at encouraging young kids to take brushing more seriously. Each short featured a playful, character-led story built around good brushing habits. I was involved from pitch to final delivery, helping shape the narrative, tone, and visual style.
In addition to the hero film, we created a series of shorter bumpers using the same characters and general concept.
For the “Brushtime Buddies”, I built a single versatile rig that could be skinned to generate an endless variety of characters.
Credits
Director – Declan Byrne
Illustration – Paulina Cascella, Yan Jamacaru, Mattyn Klaassen
Animation – Juan Bahamon, Declan Byrne, Maxime Inden, Tom Kamps, Bruna Sanchez, Floris van Raak
Producer – Sophie Smolders
Made at Monks
(Credits incomplete)