Disney – Mufasa 3D Holomesh
To promote the 2024 release of Disney’s Mufasa, I directed a holographic digital-out-of-home experience that ran for two nights at The Grove in Los Angeles.
The piece reimagined a classic moment from The Lion King in a striking, unexpected format – as a real-life hologram floating over LA – generating huge organic reach on Disney’s social channels and a flood of user-generated content.
I led the project from pitch and concept development through to final delivery.
Credits
Creative Director – Declan Byrne
Associate Creative Director – Steven Mengin
Account Director – Lauren Longhammer, Tamara Brown
Executive Producer – Alexander Campbell, Sophie Smolders
VFX Director – Declan Byrne
Compositors – Remco Consten, Martin Nečas-Niessner, Patrick Mere, Bart van Brussel, Juriaan Wolters, Bas Wijers
3D Artist – Francisco Kreen
Houdini Artists – Ivan Rys, Tim van Helsdingen
Illustrator – Christian den Oude
Concept Art – Lennart Verhoeff, Rodrigo Fernandez, Agustin Paillet
Editor – Ilona Szentiványi
2D Animator – Kerby Ng
Grader – Floris Kester
Sound Designer – Paula Garcia