I insist in my 3D projects on a traditional pre-production process, including crucially an old school, detailed, hand-drawn animatic. While talented animators – like the ones I was blessed to have on my team for this campaign – are able to get a lot of interesting poses and expressions out of a rig, I find nothing quite compares to the freedom that comes from working out a sequence “the old fashioned way”, on pencil and paper. The snappiness and dynamism we were able to get out of this character stands testament to this approach.